After targeting teenagers, Being Human Clothing plans to enter the kidswear category by targeting boys in the age group of 6-14 years.
Brought out by Being Human-The Salman Khan Foundation and Mandhana Industries, Being Human Clothing currently offers men and woman apparel and accessories. “We felt the boys’ apparel category will complement our current portfolio and increase penetration of our products. We will be introducing this clothing line some time next year across our stores,” Manish Mandhana, Managing Director, Mandhana Industries, was quoted as saying.
Esrly this month, Mandhana Industries Ltd shared its plans to set up 20 more outlets by the end of this year. Out of these total planned outlets, 17 will be run by franchisees.
Along with its physical stores, Being Human is also looking at expanding its reach across the e-commerce platform in several countries. The brand is already available in countries in West Asia, Europe South Africa, Mandhana added.
“E-commerce currently contributes about 15 per cent to our top line. We have partnered with several e-commerce platforms and could also look at launching our own e-store, too, in the future,” said Mandhana.
Being Human Clothing has seen strong growth in revenues over the past three years and is set to close 2014-15 at about Rs 200 crore.
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