PepsiCo India has tied up with Amazon.in for the launch of their premium innovation under its flagship potato chip brand Lay’s: Lay’s MAXX. The product is exclusively available in a 4 pack bundle priced at Rs.120 at Amazon.in.
“Lay’s MAXX started off with an exclusive access to Amazon and we are happy to see a very encouraging early response to the product on Amazon.in. It has been our constant endeavor to offer our customers unique and innovative products and our association with Lay’s promises a true international taste experience,” Samir Kumar, Director Category Management, Amazon India, said.
Lay’s MAXX promises to offer Maxx crunch, Maxx ridges and Maxx global flavors. The product is available in two intense flavoors — Sizzling Barbecue and Macho Chilli at two price points of Rs. 15 and Rs. 30 each .
Talking about Lay’s MAXX, Rajiv Mathrani, Director and Category Marketing Head-Snacks, PepsiCo India said, “Lay’s MAXX is one of our most differentiated global offerings and we are delighted to bring this to the Indian consumers. Lay’s MAXX offers a unique texture with deep ridges and a crunchy hard bite.Lay’s MAXX is sure to give the consumers a powerful and never before taste experience.”
Pepsi Black will be available in cans initially and the company may look at bringing PET bottles in the next 6-8 months
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