Naughty, the intimate wear retailer, has opened a new store in Dover Lane, Kolkata. The new store — the third for the brand — is spread across 750 sq.ft. Naughty’s other stores are at Vardaan Market and City Centre Salt Lake. A fourth outlet is coming up in Dobson Road, Howrah.
Promoted by Neon Fashion, Naughty was launched in 1995. The chain retails products from innerwear brands such as Jockey, Juliet, Amante, Lovable, Enamor, Bwitch, Red Rose, Trylo, Nxt 2 Skin, Libertina, Lady Care, etc. Sleepwear brands, including Sweet Dreams, Valentine, Nite Flite, Little Pink, Tatwam, Pink Avenue, Juliet, Private Lives and the in-house brand Naughty, are also available, in addition to swimwear brands such as Speedo, Lyctra, Lobster, etc.
“With 20 years of retail experience and exposure to national and international brands, it becomes easier for us to adapt to the ever changing garment industry, especially intimate wear,” says Manoj Khem, promoter, Naughty. “Through our retail outlets we are able to be in direct touch with our customers, who help us to innovate with their valuable feedback.”
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