Lite Bite Foods, one of the leading F&B retail companies in the country, has reportedly introduced The Artful Baker, a patisserie and boulangerie café at Select City Walk. The format is set up as a pop-up store till August 2, 2015, to offer cakes, croissants, breads and many other sweet and savoury items.
“A fashionable rise of high trend patisserie is certainly official in India. Our trained culinary team has developed a one-stop-shop for your favorite macaroons, muffins and breads. The Artful Baker will offer great flavours in lower calories, lower guilt and is also not too pricey. It’s essential that we offer the best in class delicacies for everyone,” Rohit Aggarwal, director, Lite Bite Foods, was quoted as saying.
With the bakery in its heart, The Artful Baker will soon pan out into a complete café in the next few weeks, including a delicious range of breakfast & bakeries, salads and sandwiches, pizzas, mains & grills, picnic baskets, desserts, refreshing drinks and a selection of beers & wines.
According to industry estimates, the Indian baking industry is one of the fastest growing segments in the food service industry. The patisserie and chocolate segment is growing at around 15-18 per cent and the bread segment is growing by 4-5 per cent, majorly on the back of steadily rising demand for healthy ingredients like high fibre and multi-grain bread.The brand chef of The Artful Baker is Chef Sahil Mehta, who is India’s first certified bakery, pastry and chocolate expert from LeNotre, France. He is the man behind many renowned patisserie brands such as Choco Diva, Renaissance and L’Opera.
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