Delight Foods, a Bangalore-based ecommerce startup for branded food products, has reportedly raised about $156k (about INR 1 cr) in seed round funding led by investment bank MAPE Advisory Group and Fireside Ventures.
Launched in December 2014 by Ramesh Krishnamurthy, HS Srinivasas alongwith three more founding team members Vineet Khicha, Vineet Goel and Amit, Delight Foods is an ecommerce platform that helps in bringing together iconic Indian food brands under one roof. Currently, it caters hand-picked and carefully curated Indian foods in 5 categories – sweets, savouries, bakery items, papads/pickles and masalas/mixes.
The funds will be used in expansion of the team as well as in launching the marketing campaign in Bangalore in August. The company is also planning to enter into new categories and roll out the business nationally in the next couple of months.
Delight Foods has over 60 brands and 600 products sourced from 11 cities in India which will offer consumers a chance to access famous products like Panchi Petha from Agra, Lonavala Chikki, Chitle Bandhu Bhakarwadi, Grand Sweets Murukku and many more.
“The Karachi bakery kiosk at Mumbai airport outsold Croma store with sales of Rs 1 crore a month,” Krishnamurthy, CEO of Delight Foods, was quoted as saying.
The founders pulled off a logistics heavy business by designing an innovative supply-chain at the back-end that has been test operated for two months before launch. Delight Foods has packing centres in each city of operation where food items, ordered by customers through the platform, are collected from various vendors in that particular city.
Must Read
