WOW! Momo, the Kolkata-based QSR chain, claims to be the country’s largest momo chain in terms of volumes and turnover. Starting with one kiosk in 2008, the brand has been able to expand to 48 stores in five cities, with a strong presence in East and South India. Indiaretailing asked the company to select its best performing store and also elaborate on the outlet’s key differentials.
WOW! Momo Best Performing Outlet
Location: Phoenix Marketcity, ChennaiCatchment: Corporates, Middle classs & Upper Middle class families andyouth
Start of Operation: January 23, 2013
Total Area: 291 sqft in the Food Court
Rentals / Month Revenue share: MG of Rs. 1.3 Lakh or 15 % of sales (paid revenue share every month since inception)
Average Monthly Sales: Rs 17 lakh/month
Average Bill Size: Rs 165
Average footfalls per day / month: 350 bills /day
Velocity-Sales / Sq.ft. / Month: Rs 5600
Sales growth Y-o-Y: 14 %
The outlet is company owned and operated by Wow Momo Foods Pvt. Ltd.
Speaking on the outlet’s USPs, Sagar Daryani, CEO of WOW! Momo says, “Product innovation has always been our key to success. This was our first outlet in Chennai and our momos and their various variants/fusions have been extremely well accepted by the Chennai consumers. The pan fried momos, Sizzler momos and Momo Burgers are a big hit here.”
“Also, Phoenix Marketcity in Chennai provides one of the best mall experiences for customers in the country, in my opinion. When two good brand associates, the value creation is Wow!,” he asserts.
The brand is currently serving these little pockets of delights in 8 cities which include Kolkata and suburbs, Delhi, Gurgaon, Noida, Bangalore, Chennai, Kochi and Pune
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