Flipkart launches e-store for Indian handcrafts

Flipkart today launched India Art House, an exclusive online store offering sellers a platform to promote regional products.
“With over seven million artisans, India is globally known for its unique artifacts and traditional products. India Art House aims at bringing products from artisans under one roof and offer them access to a wide set of customers across geographies,” Flipkart Chief Business Officer Ankit Nagori said in a statement.
Through this store, customers can shop from a range of crafts, home decor and furnishings, paintings and handloom items.
“Currently, Flipkart has products from over 15 regions in India and it aims to introduce more over the next few months, making it the go-to store for original and authentic Indian handicraft products,” Nagori added.
The move is similar to that of Snapdeal’s Cottage Emporium store which was launched last month through a tie-up between Snapdeal and Central Cottage Industries Corporation of India Ltd., a Government of India Enterprise.
Snapdeal’s Cottage Emporium is used to retail handicrafts from Central Cottage Industries. It stocks and manages a wide variety of handicrafts in the home décor and fashion category such as leather bags, jackets, neck ties, jewellery and other products.
“With over 10,000 hand-made and traditional handicrafts products in the store, customers will now be able to browse and shop for skilled-crafts from specific regions of their choice,” explains Nagori.