Hollywood actress-turned entrepreneur and co-founder of The Honest Company, Jessica Alba is expanding the brand by launching a line of beauty products which will include skin care and colour cosmetics. The beauty line is slated to hit the US shelves this fall with an elaborate range of 83-piece collection comprising of 17 skin-care products and 66 make-up products. Known for bath and body products for children and mothers, The Honest Company with its new line Honest Beauty stands with the same values of the brand and aims for safe, effective products to lead a healthy life.