Leading loyalty management company, and TRRAIN, Trust for Retailers and Retail Associates of India, has unveiled an innovative whitepaper–Insights into Exemplary Customer Service: Uncovering the Success Mantra, which shares insights on what drives retail associates to demonstrate outstanding service and go beyond the call of duty to deliver well beyond expectations. The paper identifies the tangible and intangibles around background, motivation, personality and the work environment that drive retail associates to intuitively respond to customer situations in ways that demonstrate great ownership of delivering customer satisfaction, and as a result enhancing brand loyalty.
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