At a time when going omni-channel is talk of the town and most physical retailers are piloting robust omni-channel strategies, online marketplace Snapdeal has announced the launch of its omni-channel platform.
Snapdeal’s omni channel platform, called Janus, has tied up with leading brands, large format retailers (LFRs), small businesses and technology start-ups. The first categories to go live on omni-channel will be mobile phones in partnership with The Mobile Store (TMS), automobile tyres in association with Michelin, invertors and batteries in partnership with Luminous and fashion products with Shoppers Stop.
Customers buying their phones on Snapdeal will now have the option to pick up or get their phones delivered from the nearest TMS store within two hours of ordering. TMS trained agents will also help set up and demonstrate phone features in addition to offering services like sim resizing, data transfer, screen guard installation, all in the comfort of buyer’s home. Customers will also be able to access these services at the nearest store if they chose the pickup option.
“This platform will blur the lines between offline and online retail, demonstrating that both channels can act as gateways to each other,” Kunal Bahl, Co-founder and CEO, Snapdeal, said.
“The synergies between online and offline commerce in India will be unlocked like never before. We are confident that our customers will find our omni channel offerings to be very intuitive, making their shopping experience extremely convenient,” Bahl added.
These services will be available across 70 cities in India. Similar value added services will be available across product categories through the omni channel platform.
“We are confident that the omni channel platform will create immense value for both our customers and our brand partners. We have received an enthusiastic response from brick and mortar retailers across product categories for providing omni-channel offerings. We look forward to scaling up this ecosystem by leaps and bounds in the coming months with more like-minded partners,” Tony Navin, Senior Vice President, Partnerships and Strategic initiatives , Snapdeal, said.
SoftBank, the largest shareholder in Snapdeal and the one driving the merger discussions with Flipkart, has said it respected the decision to pursue an independent strategy
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