Flipkart on Wednesday announced extension of its customer-centric campaign ‘FlipkartConnect’ in Uttar Pradesh to educate and enable consumers to understand benefits of online shopping.
‘FlipkartConnect’ was originally designed to educate and create awareness among customers in Punjab about the benefits of online shopping.
“Our customer base across UP, especially Lucknow, has grown phenomenally in the last one year. Consumers from this region are enjoying online shopping. With this insight, we have rolled out FlipkartConnect campaign in this region and we hope to double our customers soon,” Flipkart’s vice President (Business Development) Adarsh Menon was quoted as saying.
He said home apparel and small home appliances were on the top of the list of shopping in this region, adding that soon new categories, including national and international brands, will be available on the site.
With over two lakh customers, Punjab was one of the fastest growing regions in North India for Flipkart and had witnessed close to 8 per cent month on month growth through this initiative. The latest trends reflect that shoppers across all age groups especially students and young professionals are increasingly shopping via mobile app from tier II cities across the country.
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