Email marketing has been loved, abused, trashed, and re-adopted many times by budding entrepreneurs, established merchants, personalized service providers, charity organizations and even scamsters. If done properly and with a deep understanding of the consumer mindset, email can be a strong marketing tool for retailers. However, in the wrong hands, it can result in unbearable damage to the advertiser…
Common mistakes marketers make in planning email campaigns:
1. Not targeting the customers: Many marketers make the mistake of not sending the right message to the right recipients which can result in customer frustration and dissatisfaction. Do some extra effort to segment the customers basis their demographics, past records, seasonal demands, etc and it will ultimately give you much better results.
2. Failing to use responsive design: Nowadays, more than 50% people access emails through their smart phones so it becomes very critical to have a responsive design. Marketers many times fail to see this opportunity and lose out on half of their target customers by this mistake.
3. Violating terms of service of Email marketing platform Email marketing platforms such as MailChimp or ConstantContact do not allow marketers to use third-party data for pushing emails. Marketers frequently make the mistake of not checking out detailed terms and conditions and ultimately end up losing out on business. Repeated violations of these results in blackmailing of the web domain.
4. Purchasing unverified database from sellers The Internet is awash with thousands of companies selling email databases to unsuspecting marketers. Buyers of such lists frequently overlook the fact that they need to verify the database and also that a readily available list may have been used by hundreds, even thousands of marketers before. This can result in extremely poor results.
5. Emails landing in Spam folder You can either purchase email mailing lists or collect them internally through own company databases. But no method ensures that all the emails will be delivered to the desired recipient. Email providers such as Google have strong anti-spam programs that can effectively block or junk unwanted email addresses. Inexperienced marketers frequently end up wasting the campaign by sending unsolicited emails. Make sure that customers are willing to accept your marketing emails.
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