Smartphone maker YU Televentures has said that it has partnered with Reliance Retail to sell its devices offline.
Micromax, which launched YU last year as an online-only brand, will now sell Yuphoria, Yureka Plus and Yunique handsets across 30,000 retail outlets in India.
“YU Televentures has inked a strategic partnership with Reliance Retail with an aim to bring the devices to the customer to have a touch and feel of the models. It is an exclusive retail sales and distribution partnership to enhance the availability of popular voice over LTE (VoLTE) mobile devices across India,” Rahul Sharma, YU Televentures founder told PTI.
Reliance Retail has recently strengthened its sale and distribution arm to establish a retail network of 1,200 distributors and 1.5 lakh retail outlets that will support the evolving VoLTE & VoWiFi device ecosystem in the country.
“Reliance will be key part of the telecom ecosystem, the partnership will ensure that our customers get a touch and feel of the models at the retail point and this partnership is one more step in the direction of putting the consumer first,” he added.
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