Amazon wins festive season battle, registers over 20 cr visitors in Oct: comScore

As e-commerce majors battled it out during the Sep-Oct festive period with lucrative discounts and offers, Amazon India logged the maximum number of visitors on its web and mobile sites in October at over 20 crore visitors, as per recent data from Internet analytics firm comScore.
In comparison, rival Flipkart saw 16.4 crore visitors to its web and mobile sites combined, while Snapdeal saw 10.9 crore visitors in October.
An annual comparison shows that Amazon has also seen the most rapid growth in one year between November 2014 to October 2015. Amazon India saw a wide arc in its growth from 8.5 crore visitors last year to over 20 crore this year.
Flipkart, which was leading the pack last year with 14 crore visitors in October 2014, stood at about 16.3 crore visitors in October 2015, the data shows.
Whereas, Snapdeal saw a marginal growth from about 9 crore visitors, to about 11 crore visitors in the one year period.
Interestingly, even as more than 70 per cent of sales for Amazon reportedly take place through the mobile application, the company saw more than 30 million unique monthly visitors on the desktop site in October.
This is higher than other comparable e-commerce players, including Flipkart which saw 26.9 million unique desktop visitors, comScore numbers revealed.
The data corroborates Amazon’s sales numbers that show its India business has quadrupled in the last year.
Amazon India, which now has over 21 fulfillment centres in the country, has tripled its capacity in the last year alone with a cumulative storage capacity of five million cubic feet.
Read: Amazon readies for festive season with seven new fulfilment centres
Last year, the company had also announced an investment of USD2 billion to expand its operations in India and is committed to pump further investments in the country, which is a key market.