Dairy firm Kwality Ltd today announced that the company has started selling its products, including milk and curd among others, under the brand name Kwality.
Up until now, the company, which is a strong institutional player supplying dairy products to institutional customers like MNCs and Indian firms, had been selling its products under the brand name Dairy Best.
“The company would start distribution of their products — milk, curd and chaach under the brand, Kwality. The three categories of milk i.e. full cream, toned and double toned will be available in pouches in Delhi NCR from November 30, 2015,” the company said in a regulatory filing.
In October this year, the company has secured rights from its founding father, P L Lamba, to use the Kwality artwork for its dairy products and beverages.
In 1994-95, Kwality had joined hands with the HUL(Hindustan Unilever) for ice cream business; Kwality Ice Creams India Ltd. Later, HUL gained control of the brand. The current promoter Sanjay Dhingra acquired Kwality in 2002-03.
Kwality has six milk processing units in Uttar Pradesh, Haryana and Rajasthan.
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