Singapore-based IT company Shopmatic has signed an MOU with Indian traders body CAIT to digitalise the business of the CAIT’s members and educate them to trade on e-commerce platform eLala.biz.
It will help interested members of CAIT to build their website as well as provide end-to-end facility to enable them sell eLala platform. It will take a monthly charge of USD 20 (about Rs 130) for this service.
“We are indeed privileged to partner CAIT in helping merchants take their businesses online. Our platform has been created to offer simplicity to such merchants at affordable cost – USD 20 a month,” Anurag Avula, Shopmatic CEO, said in a statement.
Confederation of All India Traders (CAIT) has around six crore merchants across 40,000 affiliates, it added.
“E-commerce is an emerging and promising business of the future and this alliance with Shopmatic will give our merchants the opportunity to create an international e-commerce experience at a price that is very affordable,” CAIT National Secretary General Praveen Khandelwal said.
The services will be rolled out in phases. In the first phase, the drive
will begin from Delhi-NCR.
“For next year, we are planning to have 1 million members and then in phases we will have other merchants from tier II and III cities as well,” Avula said.
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