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Go black with Matrix

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It goes without saying that hair colour adds flair to one’s personality, however, it is equally important to take care of your locks while you opt for a colouration service. Consumers are ready to experiment with hair colours to any extent, however, they are increasingly becoming discerning in their choice of hair colour. Amidst this trend, there is a growing demand for Ammonia Free colouration. This has led brands to increase their product portfolio and add ammonia-free hair colours as an option.Keeping in mind this budding demand, MATRIX has launched Wonder Black Ammonia Free, its first no ammonia hair colour. It ensures 100 per cent grey coverage, while ensuring optimum hair respect.

creamWonder.Black Ammonia-Free by MATRIX
Conceptualised and created exclusively for the Indian market, Wonder. Black Ammonia-Free guarantees 100 per cent grey coverage with its no Ammonia formula. Powered with an innovative oil-like patented thick gel, Wonder.Black Ammonia  free hair colour delivers five times shinier hair while assuring healthy tresses. Wonder.Black Ammonia-Free features four shades that are essential for base and fashion coverage, namely, Black, Dark Brown, Medium Brown and Violet Red Dark Brown.

matrix shampooIn-salon service
Go one step beyond traditional grey coverage with the in-salon exclusive Black Diamond Service. Indulge in this colour and care service that incorporates the Opti.black hair care range to give your tresses a dazzling shine. The service includes the Opti.black Shampoo, Conditioner and Shine Enhance Booster Dose to help lock the colour and add more shine.

Opti.black Shampoo
It maintains the dazzling shine of your hair and helps prolong the longevity of your dark hair colour post a colouration service.

Opti.black Conditioner
Specially formulated black conditioner that adds smoothness and silkiness. It is rich in antioxidant Vitamin E that lends mirror finish throughout the lengths of the hair.

Opti.black Shine Enhance Booster Dose
Enriched with antioxidant Vitamin E, it adds lustre to your hair.

Benefits of Wonder.Black Ammonia Free Hair Colour
Discover the five professional benefits of Wonder.Black Ammonia Free colour by MATRIX and experience the difference.

  • 100 per cent grey coverage: Your stylist can cover greys flawlessly, while leaving your hair smooth and shiny.
  • Long lasting colour: Hair is infused with long-lasting colour that stays true for as long as six weeks.
  • Natural colour results: Wonder.Black Ammonia-free delivers a natural colour that makes your grey coverage undetectable.
  • Five times the shine, post-colour: Ammonia-free formulas built with an innovative texture delivers five times shine post-colouration.
  • Zero odour and scalp comfort: A sensorial hair colour experience with a fresh, pleasant fragrance with no concerns of an itchy scalp.

melroyWe, at MATRIX India, are excited to present our very first ammonia-free hair colour with Wonder.Black Ammonia Free. The product has been developed with a unique golden gel texture which delivers five times shine post colouration. The  ammonia free formula has a fresh fragrance and promises 100 per cent grey coverage with natural colour results.

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