Bollywood actor, Ranveer Singh has been appointed as a new brand ambassador for Colgate MaxFresh by Colgate-Palmolive India. The actor will be seen endorsing the product via a mass media campaign.
As the brand is trying to bring to life MaxFresh’s youthful infectious freshness, transforming dull moments into fun-filled, exciting experiences, Ranveer Singh and Amit Trivedi were the best options.
A 360 degree marketing campaign is also planned to connect with the youth at all relevant touch points.
The TVC is developed by Redfuse Communications, in collaboration with Amit Trivedi, Band Of Outsiders, Karan Kapadia and Bosco Martis.
A 360 degree marketing campaign is also planned to connect with the youth
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