Venturing into hyperlocal space, Gurgaon-based wallet company MobiKwik has launched a new feature, Explore Nearby.
This feature is available on the app of MobiKwik. The newly launched feature enables discovery of neighbourhood stores, restaurants, cafes, etc. that accept wallet payments.
With the launch of this new tab, more than 10,000 MobiKwik partner retail stores like Big Bazaar, Barista, Domino’s Pizza, WHSmith India, Archies, Sagar Ratna and many more will be visible to the users on the tab and the users can also have a look at their existing offers and pay via MobiKwik to redeem it.
The map-based ‘Explore Nearby’ interface is the first implementation of online-to-offline (O2O) strategy by any mobile wallet firm in India.
Using ‘Explore Nearby’, users can also locate the nearest cash-loading point for topping up their wallet balance. Many of MobiKwik’s offline retail partners, such as WHSmith India and ICICI Bank also assist the users to top up their wallet using hard cash.
The newly launched feature enables discovery of neighbourhood stores, restaurants, cafes, etc. that accept wallet payments.
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