After making a comeback, Maggi instant noodles has again returned to the leadership position in the country. Maggi covers close to half of the market share estimated at a little over Rs 2,000 crore.
The company is rejigging the Maggi portfolio under noodles, pasta and sauces. Over the next couple of weeks, variants of Maggi like oats and atta noodles will be back on the shelves. At present, the instant noodles are available in over 2 million outlets.
In Novemeber, Nestle relaunched their three-decade-old instant snack brand after it was taken off from the shelves in June following a ban by the nation’s food regulator.
In 2014, Nestle India’s domestic sales declined to Rs 7,794 crore in 2015 from Rs 9,485 crore, according to data on its website.
Nestle had started revving up in chocolates, beverages and dairy and that a fairly robust set of launches and relaunches were under way in coffee under the Nescafe umbrella, under Nestea in beverages, in the chilled dairy portfolio and a few global products from the Switzerland-based wellness and health-related portfolio, which were being customised for the Indian market.
Over the next couple of weeks, variants of Maggi like oats and atta noodles will be back on the shelves
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