ITC Group is planning to opt for online marketplace to push its lifestyle retail business. The main focus is on the apparel brand John Players which it is planning to expand into newer categories like footwear, eyewear, backpacks and bags.
The success of the brand John Players on online marketplaces like Myntra, Flipkart and Snapdeal in the last 12 months has motivated the company to take this step.
ITC is also planning to launch an exclusive line of clothing for John Players for e-commerce. If the brand succeeds in other categories on online marketplace, then the company would even take them to the brick-and-mortar stores.
ITC has an exclusive online store for its Wills Lifestyle and John Players’ products but its sales are a fraction of what comes through online marketplaces. However, the exclusive online store will continue but the company will focus more on partnering with online marketplaces.
ITC is also planning to launch an exclusive line of clothing for John Player for e-commerce
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