Jabong adds ASICS Tiger to international sportswear portfolio

One of India’s leading online fashion portals, Jabong, has announced a partnership with an international, iconic sports and lifestyle brand, ASICS Tiger.
Available for both men and women ASICS Tiger was first launched in India on Jabong on Saturday. The brand will be offered in 55 shoe variants with prices ranging from Rs 5,999 to Rs 12,499.
Speaking about the partnership, MD and CEO, Jabong, Sanjeev Mohanty, said, “We are excited to be the first to launch ASICS Tiger in India. Sportswear has been a major focus for us over the years and it’s been our constant endeavour to offer the best products to fitness and sports enthusiasts in the country. The addition of an iconic brand like ASICS Tiger will strengthen the strong portfolio of sportswear we have created by bringing top brands on board.”
Jabong in the past has introduced a multitude of international sports brands in India.
“Announcing ASICS Tiger in India is a mark of great accomplishment for our team, and we are excited to present a range of high quality footwear to the street fashion-savvy market in India. ASICS Tiger products have the perfect blend of ASICS heritage technology to provide maximum support and modern designs for the fashion and style conscious audience. It was a strategic decision to enter the market via e-commerce keeping in mind the evolving buying patterns of consumers, especially the fast paced fashion-centric audience,” said Director for ASICS India, Rajat Khurana.
Both Jabong and ASICS have partnered with a number of sporting events in the past such as the Standard Chartered Mumbai Marathon held earlier this year.
The Jabong Story
Jabong is one of the five fashion ecommerce companies operating within Global Fashion Group (GFG), the world’s leading fashion group for emerging markets that operates in 28 countries.
The portal is a one-stop shop that offers footwear, apparel, jewellery and accessories to meet the fashion needs of the style conscious men, women and kids. From home grown to exclusive international brands to designer labels, Jabong brings to its customers the latest trends across the globe.
The online market has launched several leading global fashion brands in the Indian market including TOPSHOP, TOPMAN, Dorothy Perkins, Miss Selfridge, River Island, Sisters’ Point, Burton, G Star Raw, Miss Bennett London, Tom Tailor and Bugatti Shoes.
Jabong offers prompt and efficient customer service through innovative features like Favshop, Shop the Look and Ask a Friend apart from services like express delivery, 15-days return policy, and open box delivery. Its “Be You” ad campaign highlights individuality and emphasizes the freedom to be a leader and follow own sense of style.
It is the only Indian company to be a foundation member of Ethical Trading Initiatives and was ranked as the leading fashion retailer among India’s most trusted e-commerce brands in 2015 in one of India’s leading business dailies.