Over the past few decades, companies in search of new growth opportunities expanded beyond their borders to find a world of new consumers eager to try their brands. French retailer Carrefour, for example, started with a single storefront in 1958 and now operates stores in more than 30 countries, including Brazil, China and Indonesia. Likewise for U.S.-based Walmart, which now has stores in 27 countries.
Some companies reach consumers in virtually every corner of the world: U.S.-based Procter & Gamble sells brands in more than 180 countries, and Japanese automaker Toyota sells vehicles in more than 170 countries. CLICK HERE TO DOWNLOAD FULL REPORT
Nielsen Report: Made in … which country? Brand origin perceptions shape purchase intent worldwide
In an increasingly borderless world, does the 'made in' moniker still matter?
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