Premium French lifestyle brand Marie Claire enters Indian market

Marie Claire, the internationally recognized premium French fashion brand, which have lead the Parisian fashion scene since decades, finally steps into the Indian market. The global lifestyle has launched its first Prêt collection aimed at the 20 to 40 year women with ‘je ne sais quoi’ in India.
Marie Claire has come exploring the Indian markets with an exclusive tie-up for ready-to-wear clothing with the well-known Indian manufacturing and marketing giant Epic Brands Pvt. Ltd. Epic Brands is already well entrenched in the Indian market with labels exclusively designed by well known French, English, Italian and American fashion designers.
Marie Claire and its exclusive Indian partner have big plans for India markets since it feels that today’s Indian women embodies all that a Marie Claire women is. The Marie Claire women is smart, stylish, fresh, has a subtle French touch and a great appetite for life.
“The products will give you a taste of the new brand platform to be fully revealed in the fall season. It has been designed to inspire the women in you, now” says Brand Licensing Director, Marie Claire, Stephanie Ertzbischoff.
This Prêt Collection showcases the vivacious ensemble exclusively created by Marie Claire design team for India. The unique and desirable Marie Claire is designed for women around the world seeking a certain ‘je ne sais quoi’ that will style their life, all their life.
Stephanie Ertzbischoff further says, “Indian Women are smart and full of life which matches the brand’s identity and thus, we see Marie Claire has a great opportunity to grow in India. We look forward to achieve a good market share in India and achieve the revenue of in excess of Rs 3 billion in next 5 years.”
Marie Claire will cater to Prêt (ready to wear) women category initially which would include short shirts, tops, skirts, trousers, crop tops, tube tanks, tunic, jumpsuits and maxi dresses etc. The price point would start from Rs 99 to Rs 9,999 targeting women between the age group of 20 to 40 years.
Director, Epic Brands Pvt. Ltd., Amiteshwar Grover says “We are happy to tie up with Marie Claire as their exclusive licensing partner for marketing and distribution in India. By 2020, we see Marie Claire as top 3 choices among female consumers when they are looking for classy French styling, great quality and perfect fit.”
The brand will start to operate with exclusive brand outlet and multi brand outlet from 2017 onwards and will initially start with tie-ups with only reputed online fashion stores to market their products. By 2020 plans include 20 exclusive stores and 200 multi brand outlets for Marie Claire in India.