Mondelez strengthens footprint in India, launches Golden Oreo

After the successful launch of Cadbury Oreo and recently Cadbury Bournvita Biscuits, confectionery giant Mondelez India Foods Private Limited has taken yet another step to embed its footprint in India’s biscuit market with the launch of a light colored cream biscuit – Golden Oreo.
Golden Oreo, an extension to the Cadbury Oreo family, further expands the company’s existing portfolio and marks its foray into the light colored cream biscuit market.The biscuits will be available across all major urban and rural retailers from mid-July and will be available in two SKUs – Rs 35 for a 150g pack and Rs 10 for a 50g pack.
Speaking on the launch of Golden Oreo, Associate Director, Marketing, Biscuits India and Kids Fuel AP, Chella Pandyan, said, “Mondelēz International is the world’s leading Biscuits Company and India is a top priority for us. We see tremendous opportunity for growth in the Indian biscuit category. The five years since its launch, Cadbury Oreo has become the No. 1 Premium Biscuit in the country. Golden Oreo seeks to expand the appeal for the brand to wider set of consumers.”
Made of skimmed milk, the biscuit would cater to the health conscious segment.
The domestic biscuit market size is valued at Rs 25,000 crore and premium biscuit segment constitutes about Rs 2,500 crore, said Pandyan.
On the company financials, he said, “We are a Rs 5,000 crore company and biscuit category is a growing business for us. We are inching closer to double digit in terms of contributions from this business to overall.”