H&M opens first store in Mumbai at High Street Phoenix

H&M – one of the world’s largest fashion retailers, has opened its doors in Mumbai at High Street Phoenix.
Spread over 31,000 sq. ft., the store houses fashion across two levels and can be easily recognized by its state of the art facade and easy access for visitors arriving from adjoining retail spots.
The new store carries a complete range of fashion and accessories for women, men, and children with new items arriving in the store everyday. Fashion lovers will also be able to shop the brand’s limited edition collections such as H&M Studio AW’16 for women in the weeks to come.
“We have been waiting to bring the next level of fashion to Mumbai and now the wait is finally over. H&M is proud to debut its flagship store at High Street Phoenix! It is such an exciting moment for us to bring fashion and quality at the best price in a sustainable way to style-enthusiasts in the city”, said Country Manager, H&M India Pvt. Ltd,  Janne Einola.
The grand opening started with a ribbon cutting ceremony by Country Manager Janne Einola, Area Manager Mikko Alatalo, Store Manager Roselyn Meyers. The first shopper in queue lined up as early as 30 hours before the opening and received a gift card of Rs, 10,000, while the next two fashionistas in line received gift cards worth Rs 7,000 and Rs 5,000, respectively.