Raymond to use Omnichannel strategy to scale digital business

Textile major Raymond Ltd plans to come out with its Omnichannel strategy within a year to scale up its digital business and woo younger customers.
According to a PTI report: The company which is into fabrics and branded apparel, is facing no competition from e-commerce players, Director Retail, Raymond Ltd, Mohit Dhanjal said.
“For Raymond, the customer base is largely 30 years and above. Huge number of customers who shop online are below 30 years (of age). I don’t see any competition,” he was quoted by PTI as saying.
Today a customer looks at his/her convenience and wants to shop at anytime and lot of online shopping happens after 9 pm, when no physical stores are open, Dhanjal was quoted by PTI as saying that “if he (customer) wants Raymond products, he should also find it online”.
“So, we are definitely looking at Omnichannel strategy where a consumer can shop online or shop at the store and get it delivered at his home. It could be anywhere…you could shop anywhere, and pick from anywhere,” he was quoted by PTI as saying.
Elaborating on the plans he was further quoted by PTI as saying, “If you don’t find something in the shop, you can place an order online and company plans to roll out in one year.”
Besides, the strategy would help the company to connect with younger customers, he was quoted by PTI as saying that “if younger customer is going in that space, and if you are present and visible, you have a great opportunity to connect with them.”
He said rising sales logged by e-commerce players in general has made the Raymond think hard in terms of adding stores.