Taco Bell – known for its Mexican-inspired food experiences with a twist – is planning to expand in Delhi NCR, Chandigarh, Bangalore and Hyderabad in the near term.
According to Managing Director, Taco Bell India, Ankush Tuli, “Taco Bell Nehru Place is our ninth restaurant in India and with its encouraging start, we will now expand this new avatar of the brand across our existing estate and new builds across key metros. We plan to expand with a small-box format like Taco Bell Nehru Place and will continue to match Quick Service Restaurants (QSR) with great value for money.”
New Concept
Taco Bell Nehru Place redefines the fast food experience and transcends quick service restaurants with edgy new interiors, a unique twist to alcoholic drinks, a customizable menu made to order, all at the great value.
“We’ve hit the sweet spot of offering an informal social dining experience with service at QSR prices,” says Tuli.
The new restaurant features retro dining chairs with benches made from reclaimed mango wood, a sea freight container with seating within, a DJ console above for hosting awesome aspiring local musicians and a unique graffiti wall designed by local Delhi artist Hanif Kureshi that make for an eclectic mix of international and street style crafted the Taco Bell way.
“Our new concept at Nehru Place has had the truly encouraging response from consumers that we were hoping to get. From the food, its flavours, freshness and variety, including the new range of drinks to the restaurant interiors, best in class service and great value, it’s living up to its unique positioning of Mexican-inspired food experiences at unbelievable value,” says Tuli.
Food Matters
The menu includes Taco Bell’s international classics like Crunchy Tacos Supreme, Burritos, Chalupa, as well as Tikka Masala Burrito developed especially for India to suit the local palate. The QSR has also introduced a few new exclusives with the Naked Burrito, new shareable platters and a delish dessert, Chocolate Caramel Tostadas with Vanilla Ice-cream. And of course, alcoholic drinks with a twist.
Talking about food, Tuli says, “Consumers now have the choice to customize their tacos and burritos prepared from in-house cut fresh vegetables. You can pick your product, choose your filling, add the heat level you desire with Taco Bell’s three signature sauces and order Guacamole and Sour Cream on the side. The menu items are now served in open plating that significantly elevates the food appeal and makes it instantly Instagram-able.”
“Alongside the food with Classic Taco Bell flavours, the restaurant serves alcohol, including beer, Twisted Freezes – a unique offering with choice of rum, vodka and tequila in a frozen margarita format and Hard Shakes – another first here are the vanilla ice-cream shakes with Jack Daniels, Jägermeister and Vodka Kahlua to name a few,” he adds.
Value for Money
“Sides complement the main meal and consumers decide what to add-on to their meal just at the time of ordering. At our new concept at Taco Bell Nehru Place, we have enhanced our variety in sides by adding Loaded Nachos, Taco Sliders, Corn Salad, Crispy Chicken etc. for a well-rounded meal,” says Tuli.
Taco Bell also believes in providing complete meal solutions that gives diners their value-for-money proposition.
“Consumers can make a meal with all our products – Tacos, Burritos, Chalupa, Quesadilla, Naked Burrito etc by opting for side, including signature Cheesy Nachos, Mexican Fries, Corn Salad and Crispy Chicken, alongside a beverage of choice and round up the meal with our truly addictive dessert, Chocolate Caramel Tostadas with Vanilla Ice-cream. Our entire menu offers inherent value and meal combos are available across all products,” reveals Tuli.
Target Consumer
Millennials and young working professionals are the main target audience for Taco Bell. However, the brand is for everyone who’s looking to enjoy Mexican-inspired food and hang out with friends or family over some great shareables and drinks.
Global Presence
Taco Bell the world’s largest Mexican-style fast food chain, has more than 6,000 restaurants across the United States and continues to grow with over 300 restaurants internationally including Latin America, Europe and Asia.
Taco Bell Nehru Place redefines the fast food experience and transcends quick-service restaurants with edgy new interiors, a unique twist to alcoholic drinks, a customizable menu made to order, all at the great value
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