Consumer brand in home furnishing segment, Urban Ladder, recently collaborated with Amazon India to sell their products through the e-commerce platform. This strategic partnership will give homes across India access to products curated by Urban Ladder’s in-house team of designers, backed by extensive customer research.
At the first phase of launch, Amazon will list over 300 Urban Ladder furniture and mattress options across different categories.
About the collaboration, Co-founder & CEO of Urban Ladder, Ashish Goel, said, “We are delighted to partner with India’s leading and most trusted marketplace in our journey of making a million homes beautiful. The common ground for both Urban Ladder and Amazon was the principle of customer obsession that guides both brands. Amazon.in has been seen as an online powerhouse which shoppers have been increasingly gravitating towards, at the same time delivering customers with an ‘experience’. This platform will give us the accessibility to leverage multiple channels and offer new customers an experience of shopping for furniture online.”
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Director Category Management, Amazon India, Sumit Sahay, added, “We are happy to partner with Urban Ladder and offer our customers across India an easy and convenient access to the brand’s curated range of the best designs and quality of furniture. Amazon.in has the largest online furniture store with over 50,000 products and the Furniture category on Amazon.in has been witnessing a tremendous sales growth of over 8X since last year. With festive shopping commencing soon, customers on Amazon.in will now be able to purchase an enhanced range of offerings in the furniture and home décor and enjoy fast and reliable doorstep delivery.”
Urban Ladder is a curated home furnishing destination with more than 4,000 products across 35+ categories in furniture and home décor such as sofas, beds, dining tables, bookshelves, lamps and carpets.
The stores will be 3,000-5,000 sq ft in size and Urban Ladder's first store is likely to be open in Bangalore over the next six months
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