Myntra to participate in Big Billion Days, expects 5x spike in sales

Flipkart-owned fashion and lifestyle e-tailer, Myntra today said that the company is participating in Flipkart’s Big Billion Days (BBD), to be held between October 2nd and 6th.
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Myntra will be a part of BBD for the second year in a row and expects five-fold growth in daily sale. The company is also looking at getting 2-2.5 lakh new users on board during the Big Billion Days (BBD) sale.
“Our goal is to continue to delight customers while maintaining the current net promoter score (NPS), which is among the highest in the industry, even during the sale. We have put in place several innovative features to enhance customer experience and have augmented our logistical capabilities to manage approximately two lakh deliveries per day, ” CEO, Myntra, Ananth Narayanan, said in a press statement.
“There will be discounts of up to 70 per cent on 2.5 lakh styles and designs,” he added.
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NPS is a measure that indicates the loyalty of a firm’s customers and the overall quality of its service. For BBD, the company will offer customers the best of brands including some of its own such as Roadster, HRX, Dressberry, Anouk and exclusive partners such asAlcott, Forever 21, Marks & Spencer andFrench Connection among others.
“While the End of Reason Sale will remain our flagship event, the BBD sale offers us a chance to on-board new customers. We expect to get 2-2.5 lakh new users,” Narayanan was quoted as saying to PTI.
Read: Offline retailers attracting consumers with offers, inventory & marketing
Besides, Myntra has also introduced a new feature that will enable customers to compare prices of products during the sale, with that of its original price tag, post sale, allowing them to make better purchase decisions.
Read: No bumper discounts this festive season: Ebay India
It has also done advanced analytics to predict shopper preferences and procure high sell-through marketplace items to enable faster delivery during the festive season.