The online FMCG market grew in value 15 per cent over the last 12 months. E-commerce is clearly outpacing the overall FMCG market evolution providing many opportunities for retailers and brands pioneering this channel.
A Kantar Worldwide report titled ‘The Future of E-commerce in FMCG’ brings you the latest insights and strategies to win in this market which will be worth $150 billion by 2025.
FULL REPORT
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Sales of groceries through e-commerce platforms reached $48 billion in the 12 months to June 2016, according to a new report by Kantar Worldpanel
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