The retail industry is experiencing unprecedented change. Over the past decade, emergence of technology-enabled “smarter consumers” has upended traditional retail business models. The days when department stores or large discount chains targeted promotions to mass audiences according to broad-brush definitions of age, gender and income are giving way to market segments composed of single individuals.
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The days when stores targeted promotions to mass audiences per broad-brush definitions of age, gender and income are giving way to market segments composed of single individuals
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