Myntra adds International casual fashion brand Esprit on its platform

Online fashion portal Myntra, has forged an exclusive online partnership with famed international casual fashion brand – Esprit. Renowned for its effortless style with a sunny California attitude, laid-back tailoring and attention to quality, Esprit will launch its latest collection exclusively online on Myntra.
Esprit’s casual wear range offers apparel for both men and women on the platform. With clothing like roomy tops, sweatshirts, wide trousers, slim skirts, jackets, T-shirts, shorts, coats, creatively coarse sweaters and uncomplicated-in-cut blazers, the brand offers an expansive choice for shoppers. The all new winter collection by Esprit aspires to revive 90s fashion and sports luxe in a selection of 405 different styles.
Talking about the partnership, CMO and Head International Brands Business, Myntra, Gunjan Soni, said, “Esprit is a truly international fashion brand with global appeal and a brand ethos that exemplifies comfortable fashion. It gives us great pride to forge an exclusive association with Esprit as part of our focused endeavor in making Myntra the de-facto destination for International fashion in India.”
General Manager Asia-Pacific, Esprit, Guillaume Thery, added, “Esprit has built strong brand equity among shoppers in India over the years as they have come to appreciate the comfortable, high quality fashion that we celebrate. With the exponential growth of the online shopping medium and the expansive market of India, it was imperative that we work with the segment leader in taking our brand development to the next level. Myntra was the obvious partner of choice given their unparalleled understanding of the online fashion landscape and their ability to partner and develop strategies that complement our business imperatives for the region.”
Esprit embraces a full Omnichannel approach to retail operations worldwide. This key partnership is a major step towards this in India.
Established in San Francisco in 1968 as an international fashion brand representing style and quality, Esprit has served a generation of people who wanted to live their lives in a special way. It is an inclusive brand, inspired by real people and emotions, is daring, creative, passionate, free spirited, unconventional and unique.
Under its product lines, Casual, Collection and edc, Esprit offers casual fashion with the perfect quality and is outstanding value for money.
Myntra is home to the largest selection of International premium fashion brands. With over 30 global fashion leaders on the portfolio, Myntra offers the widest selection of men’s and women’s fashion and accessories for the discerning Indian customer.