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Omnichannel Retail: Study on white goods, retail lighting and brown goods sectors

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The Indian lighting and appliances market is expected to have grown to US $9 billion in FY16, with online channels accounting for 5-7 per cent of sales.
While e-tailers currently account for almost all the online sales occurring across the three categories, Redseer Consulting’s says online marketplace sellers in brown goods category are the most satisfied with their overall experience of selling online…
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