In previous years, researchers have measured and described the expansion of e-commerce in FMCG.
We have seen the share in value of this channel growing to 4.6 per cent. Last year, online experienced a 30 per cent growth in sales, twice that of 2015 growth and much higher than the mere 1.3 per cent increase generated by all FMCG channels in 2017.
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Last year, online experienced a 30 per cent growth in sales, twice that of 2015 growth and much higher than the mere 1.3 per cent increase generated by all FMCG channels in 2017
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