The entertainment business today is flourishing like never before. Even as the fun and entertainment quotient in modern life has come to a level where it has become an addiction, a stress buster from daily tensions of deadlines and chores, the world of entertainment has become the basis for many consumer-facing businesses.
Gone are the days when consumers only visited malls to shop for basic – and sometimes not so basic–necessities. Today, a significant percentage of the urban population visits malls to indulge in the fun and entertainment that have become a package deal along with retail in shopping centres.
Consumers of all age groups go out with the objective of being entertained and shopping has simply become a by product of this entertainment process. Simply put, this is the main reason why shopping malls are converting into FECs. They are trying to rake in footfalls and revenues by luring people with fun and entertainment and are bolstering their retail offerings, making it a spin-off of these leisure activities that people come to malls to engage in.
As technology is advancing, malls are being able to bring in more and more excitement to lure in consumers. Some of the most thrilling experiences in the gaming world are undoubtedly Virtual Reality, Augmented Reality, holography, body mapping etc.
USP of the Mall
KW Delhi 6 offers all these and much more to visitors, giving their imagination and senses a high like never before. There are games Skeleton Dancing, AR & VR games, interactive flooring, holography, ice café, a 9D theatre, zip line, ATV tracks, drone racing humanoid, musical fountain and many more making KW Delhi 6 the fun, experiential shopping centre to be in, in Delhi-NCR.
Alongside this, the malls offers the best in food and a wide variety of retail mix, making it the perfect family entertainment destination to visit in the city.
Location Strategy
KW Delhi 6 is an ongoing commercial project by KW Group, located in Rajnagar Extension, Ghaziabad. It is a RERA compliant project and approved by GDA.
The location, connectivity and the ever developing infrastructural facilities of Rajnagar along with the unique frontal sculpture garden have made KW Delhi 6 one of the most preferred picnic and recreation spots in Delhi-NCR. KW Delhi 6 has a magnificent elevation made extremely creatively, a modern landscape design as well as a spacious frontage. The project has 24×7 manned security with CCTV monitoring. fire defense protocols and alarm systems.
It is located near a metro station (under construction), and a signal-free elevated road from UP Gate Delhi to Rajnagar Extension brings the customer straight to KW Delhi 6. It is even well connected to the under construction Eastern and Northern peripheral expressways.
