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Decathlon appoints Barbara Martin Coppola as CEO

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French sports retailer Decathlon appoints Barbara Martin Coppola as Chief Executive Officer of the  group, an official statement highlighted. 

Fabien Derville, Chairman, Decathlon commented on the recent appointment and said, “The current good health of DECATHLON and our strong ambitions encourage us to  accelerate the transformation of our business model to better assert our position as a world  leader in sport. We are convinced that Barbara will be able to lead this transformation while  respecting our values.” 

Barbara Martin Coppola, 45-year-old French and Spanish binational, has a successful track record of transforming and growing large-scale companies globally. She has a strong digital  and business background, developed over 20 years working and living in nine countries  worldwide. Prior to Decathlon, she held leading positions in several global businesses such  as IKEA, Google, YouTube, Samsung and Texas Instruments. 

Barbara Martin Coppola also commented on this “I am excited to join a company that is dear to me. I look forward to accelerating Decathlon’s  global impact making sport accessible to millions of people. Decathlon’ products and  services improve health and well-being for many and it will be an honor to contribute to this  beautiful mission”.

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