With the new outlet at Pacific mall in Dehradun Wow Momo is now present in 26 cities
New Delhi: Kolkata-based fast food chain Wow! Momo has opened its latest outlet at Pacific Mall in Dehradun. With the new outlet, Wow Momo is now present in 26 cities. Launched in August 2008, the brand has more than 490 outlets across India.
The outlet will be COCO (Company Owned Company Operated) as is the brand’s philosophy since its launch 14 year ago. The company manages everything from buying food materials to processing the final making and delivering them and has a central cloud kitchen in every city.
“This is our first outlet in the city of love, Dehradun. We intend to open 10 more outlets around the Doon Valley. We feel it’s a strong market with a great mix of a young new age crowd and a culture of family eating out. We do not have to build a case for momos; it is already a part of their lifestyle. Our focus is to keep Wow! standard of food and service, and our job will be done,” said Murali Krishnan, co-founder and CMO, Wow Foods.
Recently, in October of 2022, Wow! Momo opened a digital outlet in the metaverse, becoming the latest brand in a legion of global and Indian brands that expect metaverse to become the next frontier of e-commerce. The brand can be seen on a new metaverse platform called Festemverse, it is a platform that curates festivals of India across the year.
