Nikhil Gulati will be responsible for all the brand, social and content efforts across media in his new role at Clovia
Delhi NCR: Clovia, a fashion, lingerie and personal care brand, has appointed Nikhil Gulati as its head of brand marketing. Along with this, he will be responsible for all the brand, social and content efforts across media and to grow awareness, recall and consideration of the brand, with aim to make the brand a household name in India and a leader within the category.
“We are delighted to welcome Nikhil to the Clovia team as our head of brand marketing. Under Nikhil’s leadership, Clovia aims to accelerate its efforts to engage with the audience through different mediums,” said Neha Kant, founder and chief revenue officer of Clovia.
“Nikhil’s entrepreneurial experience will definitely serve as a strong asset in Clovia’s journey ahead. His expertise in consumer marketing and profound understanding of consumer behaviour will be crucial in establishing our marketing strategy and solidifying our position as the market leader in the direct-to-consumer sector,” Kant added.
“My aim is to further the brand’s vision to normalize conversations around women’s innerwear, a topic that has largely been a taboo till now. I hope to create richer and more engaging experiences that propel these conversations to the limelight and continue to engage with the customers in a way that reflects the ethos of Clovia,” said Gulatiabout his new role.
Gulati specialises in brand strategy, media planning, marketing communications, digital marketing and data analytics.
