The ethnic wear brand’s new outlet is situated at Commercial Street, Shivaji
Nagar, Bengaluru
Bengaluru: Avantra by Trends, a concept store chain by Reliance Retail, launched its sixth outlet in Bengaluru at Commercial Street, Shivaji Nagar, announced Dhananjay Pandey, head operations at Avantra by Trends in a LinkedIn post. The newly opened store is the brand’s 28th store across India.
Avantra opened its 5th outlet in Bengaluru two weeks ago at Sector 7, HSR layout. Within the last week, the company launched two more franchise stores at Bhimavaram (Andhra Pradesh), and Siliguri (West Bengal).
In January 2023, the concept store chain expanded to North India with a new outlet at Lulu Mall, Lucknow. Continuing its offline expansion spree, Avantra by Trends also launched its first store in North East India at Tezpur, Assam. Read more about it here.
Reliance Retail launched Avantra by Trends in September 2021 as an exclusive saree and women’s ethnic wear concept store. The first flagship store in Bengaluru was spread across 9,500 sq ft. Followed by the official launch, the ethnic wear brand forayed into jewellery, accessories, and tailoring services.
Since the launch, Avantra by Trends has established its retail presence across Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, Kerala, Orissa, West Bengal, Assam, and Uttar Pradesh.