The company is considering a digital-first entry via D2C channels
Bengaluru: Anko, a homeware brand owned by Australia-based Wesfarmers Ltd., is set to mark its foray into the Indian market with Pulkit Bansal at its helm.
As the head of Anko India Bansal will be responsible for developing and executing the Anko India strategy, operations management, and building the right people capability to support the growth and scaling of company’s business in the country.
“Anko is a household name in Australia, and I am excited to showcase this brand to the India consumer. The brand stands for on-trend designs, great quality, and affordable pricing. This unique combination is sure to delight the Indian consumers.” said Bansal.
The retailer is planning a digital entry via D2C channels and will also be present on select online marketplaces. Indian consumers can expect to lay their hands on Anko’s products by early 2023, the brand announced in a press release.
“Consumerism in India is at an all-time high, and there is a huge demand for aspirational products from the growing middle and upper middle class. Anko is uniquely positioned to serve this segment with its specialised homeware, and we are looking forward to an exciting launch.” Pulkit added.
Anko was launched in 2017 by Wesfarmers Ltd., which is also the parent company of the department store Kmart. Headquartered in Western Australia, Wesfarmers Ltd. is an Australian conglomerate founded in 1914. The company is spread across Australia and New Zealand, operating in retail, chemical, fertiliser, industrial and safety products.
