The company has collaborated with Trace Network Labs to extend its Web2 digital footprint to the Web3 space
Mumbai: Workwear apparel company, Dennison will launch the Dennison brand Metastore on PARIZ Metaverse on 28 August 2023, the apparel company announced in a press release.
Dennison’s brand store in PARIZ will offer Virtual fashion events, borderless fashion, NFT fashion collections, virtual dressing rooms and virtual fashion ownership.
The company has partnered with Trace Network Labs to build its first brand store in the PARIZ Metaverse for Fashion and Lifestyle.
The collaboration aims to offer an innovative shopping experience for Dennison’s digital collections on its PARIZ metastore, enabling the Brand to extend its already established Web2 digital footprint to the Web3 space as well.
Started in 1988, Dennison offers an affordable range of ready-to-wear workwear apparel line.
Developed by Trace Network Labs, PARIZ is pioneering the new genre of online commerce, that will enable users to buy in the metaverse and get their purchases delivered to their doorstep. PARIZ Metaverse’s technology merges Web 3.0, 3D, AR/VR, and eCommerce, providing an engaging online shopping ecosystem. PARIZ has already onboarded fashion brands like Aditya Birla’s Styleup, Madame and Zivame who have opened their first retail metastores on the Metaverse.
