The three-story Pantaloons store is spread across an area of 55000 sq. ft. and it features interactive trial rooms with colour-changing lights and digital fashion islands
New Delhi: Aditya Birla Fashion and Retail Ltd’s brand Pantaloons re-opened its largest standalone store in the city of Kolkata. The newly revamped Pantaloons store located at Kankurgachi was inaugurated by Actress Trina Saha, the company announced in a release on Monday. The three-story store is spread across an area of 55000 sq. ft.
“Kolkata’s vibrant fashion culture has inspired us continually, and our newly revamped Kankurgachi store in Kolkata aims to elevate the retail experience to the next realm. Over the past decade, we’ve had the privilege to contribute to this city’s fashion narrative,” Sangeeta Pendurkar, chief executive officer, Pantaloons, Marigold Lane and Style Up said.
The store offers womenswear, menwear, kidswear, accessories, footwear and home products.
It features an exclusive lounge area for special privileges to Pantaloons’ loyal customers, along with interactive trial rooms featuring colour-changing lights and digital fashion islands to add to the modern and vibrant experience. It also features an experiential accessories section, designed to provide ample browsing and an evocative ambience for customers, according to the release.
With a revenue of Rs. 12,418 crore and retail space spanning across 10.8 million sq. ft. (as on March 31, 2023), Aditya Birla Fashion and Retail Ltd (ABFRL) is part of a leading Indian conglomerate, The Aditya Birla Group. The Company has a network of 3,977 stores across approximately 33,535 multi-brand outlets with 6,723 point of sales in department stores across India (as on 31 st March 2023). It has a repertoire of brands including Louis Philippe, Van Heusen, Allen Solly and Peter England, established over 25 years. Company’s international Brands portfolio includes – The Collective, Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok and Galeries Lafayette.
The Company’s foray into the branded ethnic wear business includes brands such as Jaypore, Tasva, and Marigold Lane. ABFRL has strategic partnerships with Designers Shantnu & Nikhil, Tarun Tahiliani, Sabyasachi and House of Masaba.
Furthermore, ABFRL is building a portfolio of Digital-first brands under its technology led ‘House of D2C Brands’ venture TMRW to the needs of digitally native consumers. TMRW is on a path to building a portfolio of Digital First brands in partnership with founders of emerging brands in the e-commerce market.
