Channel Shifts in Beauty Retail: Sephora, Ulta, Amazon carve greater share

Consumers are changing where they shop for beauty products—and not just because e-commerce has grown and provided them with more choices. In this report, we outline the polarization of growth in store-based beauty retailing, which is similar to the trend we have seen in other segments, such as fashion. Consumer surveys indicate that value-positioned retailers such as Target have picked up shoppers, while specialized retailers such as Sephora have grown sales strongly.
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