Blissclub plans on opening close to 20 offline stores this year, across India. The stores will be in malls, high streets and as pop-ups, standalone stores or part of multi-brand outlets
Mumbai: Blissclub, an activewear brand for women, recently opened a new premium exclusive brand store at Infinity Mall, Malad, Mumbai and HSR Layout, Sector 6, Bangalore.
“Offline retail is a big bet for us in 2023 and as a young company, we are so excited to break into this space in just 2 years of creating incredible products in the e-commerce space. While e-commerce is a growing and important part of the mix, we know that in India, many women enjoy an offline shopping experience as well,” says Minu Margeret, founder and chief executive officer, Blissclub.
The company plans on opening close to 20 offline stores this year, across India. The stores will be in malls, high streets and as pop-ups, standalone stores or part of multi-brand outlets.
The move marks the D2C company’s entry into the offline retail space, after seeing success with its e-commerce business, hitting Rs 100 Cr ARR in less than 2 years since its founding.
Blissclub was founded in 2020 by Minu Margeret as a community-first brand and has raised a total of USD 20.25 million, through seed and series A funding. The company is also among LinkedIn 25 startups in 2022.
