As of 2022, the brand houses over 1600 brands and over 5.1 million SKUs across five consumer segments: women, men, kids, luxe, and home
Bengaluru: Fashion and lifestyle platform Nykaa Fashion introduces MIXT, a new Gen-Z-focused label to its house of brands. MIXT offers streetwear-inspired modern apparel options such as bodysuits, corsets, jumpsuits, jackets, cardigans, and footwear.
“With MIXT, we are excited to present a label that is fashion-forward and offers a form of expression through personal style. In a world where we’re always looking out for the coolest new things, MIXT comes through and calls a truce with all the gram trends and gives the customer a piece of everything,” said Sumant Kasliwal, brand head of MIXT.
MIXT is born of the desire to encourage self-expression, said the e-commerce brand in a press release.
Mumbai-based retail company Nykaa was founded by Falguni Nayar in 2012. It sells beauty, wellness, and fashion products across websites, mobile apps, and over 100 offline stores.
Nykaa Fashion was launched in 2018 to sell fashion and lifestyle products. As of 2022, the brand houses over 1600 brands and over 5.1 million SKUs across five consumer segments: women, men, kids, luxe, and home. Nykaa Fashion has built a portfolio of nine consumer brands including Nykd by Nykaa, Gajra Gang, Pipa Bella, Twenty Dresses, Likha, RSVP, KICA, IYKYK, and Gloot.
