Indian Direct Selling Association (IDSA), the autonomous body championing the cause of direct selling in India, has announced the registration of three new entrants under its membership umbrella. Elken International India Pvt Ltd, Jafra Ruchi Cosmetics Pvt Ltd and Mary Kay Pvt Ltd will claim for space other than Avon, Oriflame, Tupperware, AMC cookware, Herbalife International Pvt Ltd and many more already residing in the domain. According to Chavi Hemanth, Secretary General, IDSA, “These companies have passed stringent documentation processes and are committed to work diligently to fortify the direct selling industry in India”. Elken International has a health, beauty and water purifier product portfolio, whereas Mary Kay and Jafra Ruchi Cosmetics provide only skincare and color cosmetics.
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