Unilever’s ‘Vaseline’ is on the tech-savvy path. The Vaseline page on Facebook bears an application that retouches the user’s photographs in order to make him/her appear fairer. This creative move is in reply to the Indian youth’s thirst for being Facebook popular and their despicable obsession with fairness. Targeted at Indians , the application particularly promotes Vaseline Men and has approximately nine thousand active users every month.
www.facebook.com/vaselineMenBePrepared
