CavinKare Targets Accessible Market with Raaga Professional

Chennai-based FMCG conglomerate, CavinKare Pvt Ltd, forays into professional segment with the launch of new brand, Raaga Professional. Launched on December 8, 2010 in Chennai, the product range consist of shampoos, conditioner and hair color. While announcing its foray into the new segment, C K Ranganathan, CMD, CavinKare says, “Our vision is to ensure the professional expertise does not remain within reach of the premium salons only, but reaches out to the smallest salon in the country.” “You may also expect a range of skincare products, including body lotion and facial products, under the brand Raaga,” Ranganathan comments further. Hair Expert Nisarg Mavani, Director of Rouge Salon and Fashion Academy, will be associated with Raaga Professional to train hairdressers from Chennai and Delhi during the launch.