Straightening as a service may become more accessible as more and more hairdressers reach out to the new unidose Matrix Opti.Straight Mini, to be available for salons across the country, in the new year. Priced at Rs 225, Opti.Straight Mini helps regulating the product usage and promises to reduce wastage. It also reduces the need to stock big packs if the frequency of the service is less. Given the fashion trends where leading film stars like Aishwarya Rai and Bipasha Basu are flaunting the straightened look, its an interesting move by Matrix to reach out to hairdressers in Tier I and Tier II cities with a new SKU that works on volumes.
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